Curl-enhancing moisturizing shampoo for wavy and curly hair. This gentle cleanser hydrates and preps hair for further treatments. It enhances the natural elasticity of curls, leaving them bouncy, soft, and shiny. With regenerative baobab pulp, it has carbohydrates to lock in moisture for hydrated waves and curls. Get up to 11 times more hydrated hair*, and up to 72 hours of long-lasting anti-frizz effect*.

*Instrumental test on hair strands treated with LOVE CURL shampoo, conditioner and enhancing milk vs. untreated hair.